Optimization of maritime transportation based on marketing technologies

The paper deals with actual questions, related to development of maritime transport communications based on marketing approach. Usage tools (formation and adjustment key expectations needs for the target audience) enables more integrated approach operation realization it’s potential systematically. article presents shipping route operators three-dimensional matrix (consumers-feature needs- technology ‘know-how’ cover needs), most important factors are analyzed reference local specific features preferences shippers in highly competitive market. On this basis, author’s point view future perspectives growth is proposed. In order attract operators’ attention activities fully involve economic turnover necessary create develop coastal infrastructure, functioning monitoring systems, measures implementation ensure navigation safety. intensification freight traffic will effective direction stimulate business activity.